James is a digital and eCommerce leader with over 15 years’ experience driving online growth across retail, technology, and trade industries. As Head of Digital at XWISE GROUP, he oversees websites, CRM, content, and campaign execution, building a cohesive digital ecosystem that supports lead generation and commercial performance.
Recognised for his strategic mindset and hands-on approach, James brings strong technical capability and a focus on data-driven results, ensuring every digital initiative delivers measurable business impact.
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