Carmen Smith is a versatile and award-winning executive with extensive experience defining and executing full-cycle marketing strategies to achieve commercial objectives. With a career spanning over 20 years, Carmen has successfully led multimillion-dollar national and international programs, events, and campaigns, managing teams of up to 500 members. She fosters business-wide cultural transformation, reflects brand values, builds a strong brand identity, and enhances employee engagement.
She has worked with such prominent organisations as Royal Families, Supreme Committee for Delivery & Legacy 2022 FIFA World Cup, Al Jazeera International, in addition to over 100 companies across multiple sectors, agency and consultancy side.
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