Carmen Smith is a versatile and award-winning C Suite executive with extensive experience defining and executing full-cycle brand marketing strategies to achieve commercial objectives. With a career spanning over 20 years, in Marketing and Business Strategy. Carmen has successfully led multimillion-dollar national and international programs, major international events, campaigns, managing teams of up to 500 members and international agencies.
She has worked with such prominent organisations as Royal Families, WPP, FIFA, Olympics, Al Jazeera International, Visit Victoria, Moonee Valley Racing Club and redevelopment of Moonee Valley Park, Quintessential and over 100 companies across multiple sectors, as an agency owner and business consultant across 3 continents.
Carmen is a Graduate of the Australian Institiute of Directors, a Fellow of the Australian Marketing Institute, a Certified Practising Marketer and Mentor of emerging marketers via the AMI program, plus a sitting team leader judge on the Victoria Tourism Industry Awards since 2019.
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